How our Search Engine Optimization works:

A variety of factors are involved in the pricing of any Search Engine Optimisation campaign. You could pay a small price to get your site submitted to hundreds of engines, but this is more of a superficial marketing approach that infrequently returns surefire results.

Moreover, if it is in-depth Search Engine Optimization consulting and success that you seek, it will cost more considering the increased scope of your campaign. While devising a RFP, it is our goal is to present a clear and appropriate solution as per our client's business needs ensuring that it touches on all aspects of the website that can be tuned to be search engine friendly.

Successful Search Engine Optimization requires a comprehensive, customized approach based on a site's unique characteristics. The SEO project will need to strike a true balance between website's design and functionality, the searching behaviors of the target audiences, and the algorithms used by search engines to find results. Contact Us Now !!     

Search Engine Optimization India

Can Search Engines See Your Content?

Almost all websites are designed solely to graphically appeal to the consumer within the constraints imposed by technology and bandwidth. Few websites are designed from the outset to be Search Engine friendly, which can often detriment later success.

Factors that need to be examined when developing web sites to take advantage of search traffic include:

• Accessibility of the site to search engines
• Navigation structure of the site to allow deep indexing
• Meta data to provide description of page content
• Targeted body text to increase site relevance
• Incoming and out going links to provide better link relevance

In the perfect world, a well-designed site would allow search engines to browse its entire content adding every page to its large library of possible search results. The site would never be more than two or three levels deep at the most - all data 2 clicks away from the home page.

Consequently, every page in a well-designed site should be clearly legible to leading indexes.

A poorly designed site limits a search engine to indexing the first page only. It is important to note however that we are not talking about sites with limited graphical appeal or poor usability; we are instead referring to sites that have not been built with search engines in mind.

Poorly designed sites limit search engines to indexing the first one or two opening pages only.

Examples of sites that are harder for search engines to index include:

• Sites built using dynamically generated URL's (eg ?'s in the URL)
• Sites built using frames
• Sites built using flash
• Sites built using Java or JavaScript for navigation

Search Engine Optimization Process

Initial Consultation:

We begin by analyzing your website to see how well optimized it is to achieve a high position on major search engines. We will also discuss your website objectives as well as the best method in achieving them by thoroughly explaining our services and how they can help you. This helps us understand the unique framework of each business, to determine a strategic plan and start our process.

Keyword Research and Competitive Analysis:

Keyword research consists of at least three major steps:

(a) Discovery - finding as many keywords as possible related to your Website i.e.…the identification of search terms normally people use to find a site of your kind.

(b) ROI analysis - finding the most valuable keywords for your Website. The most generic keywords are the most widely searched, but also the most competitive sometimes-bringing mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.

(c) Competitive analysis - analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received. This phase will give you an overview of the competitive landscape on any given search term.

This analysis will provide you with your competitors’ strengths and weaknesses along with ranking and marketing information. We also provide an Initial Positioning Report that specifically looks at where you and your competitors are currently positioned among the major search engines.

This report sets the bar and gives us an opportunity to provide you a “before and after” picture of your progress.

After the initial research is complete, the entire findings are sent to the client so that further discussions can be done to arrive at the most feasible search engine-marketing plan. At this stage specific keywords are determined.

Optimize Content Pages:

At this point we begin to work directly to optimize the website internally. Web pages that need to be optimized to serve as Gateway pages are identified. Doorway pages add depth and staying power to your Website. These pages are created to work specifically with each separate search engine targeting specific keywords. This is an integral part of the process for achieving best results. We pay particular attention to your home page and sub pages to ensure that title tags, meta keyword and description tags, alt tags, comment tags, and all the many other important elements are properly used and reachable by search engines.

For each of your main keywords, we create unique highly-optimized informational pages for use by the major search engines in order to achieve the highest possible ranking.

Delivery of Optimized Site:

The technical work being complete, we are ready to deliver the optimized web pages to get them uploaded on to the server. Now the site is ready to be submitted to the search engines.

Site Submission:

The site is ready now and the external search engine submission process begins. A web technician assigned to your account will hand-submit your site to the major search engines. After the initial submission, we will continue this process on a regular (bi-weekly or monthly) basis.

Verification & Positioning Reports:

Once your site submission is complete, we will email you a verification report. These reports ensure that your work is being recognized by the engines and has been completed according to the outline submitted earlier. Reports are sent whenever submissions are made throughout your optimization plan.

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