Why Search Engines are important ?

Search Engines are the number one tool for delivering targeted traffic to websites.

Furthermore, they are also one of the most cost effective marketing tools with the best conversion rates of any advertising method on the Internet. The consumer perceives them as independent, credible, and objective reference sources. Search Engines are every web surfer’s pivotal resource through which to reach their online target, whether they are experienced or utilizing Google for the first time.

Potential clients generally travel around the Internet either 'actively' seeking a solution or 'passively' browsing/surfing through the Internets' range of possible remedies.

Search Engines are one of the only mediums that generate targeted active traffic. Users are normally searching for a specific solution to a problem - whether that be information acquisition or consumer information.

Users are already conditioned that search engines best meet the fulfillment of their requests. Other mediums such as banner advertising or tiles hope that a passing user will find the information displayed of sufficient interest to click.

Industry Statistics

1. Searching is the second most popular online activity after email. Every day, over 60% percent of all Internet users use a search engine.

2. More people find sites via search engines than any other method with more than 90 percent of surfers using search engines as the primary means to traverse the web.

3. Search engines produce highly targeted traffic with higher conversion ratios thereby directly impacting on increasing site revenues.

4. Over 75% of online marketers mention using search-engine positioning as a way to drive traffic to their sites.

5. Search engines promote your site 24 hours a day, 365 days a year.

6. Search engines have a residual affect long after the initial promotion has ended.

7. Search engines offer one of the greatest returns on investment of any online and offline marketing activity. The cost per search engine visitor can be 5 to 10 cents as opposed to other means like banners, which in reality are closer to $10 to $15.

8. There is no starting or end point on the web so your site MUST be linked somewhere in order for people to find it. Search engines provide the most comprehensive linking.

9. Search engines are easy to use. Your site can appear in hundreds of different variations of keyword searches; unlike more traditional means such as "The Yellow Pages" where you normally appear in only one category.

10. People who spend five or more hours a week online average an astounding 75% of their time searching for information.

11. Search engines CAN always be manipulated to best suit your interests, depending on the talent and experience of your Search Engine Optimization package.

Can Search Engines See Your Content?

Almost all websites are designed solely to graphically appeal to the consumer within the constraints imposed by technology and bandwidth. Few websites are designed from the outset to be Search Engine friendly, which can often detriment later success.

Factors that need to be examined when developing web sites to take advantage of search traffic include:

Accessibility of the site to search engines
Navigation structure of the site to allow deep indexing
Meta data to provide description of page content
Targeted body text to increase site relevance
Incoming and out going links to provide better link relevance
In the perfect world, a well-designed site would allow search engines to browse its entire content adding every page to its large library of possible search results. The site would never be more than two or three levels deep at the most - all data 2 clicks away from the home page.

Consequently, every page in a well-designed site should be clearly legible to leading indexes.

A poorly designed site limits a search engine to indexing the first page only. It is important to note however that we are not talking about sites with limited graphical appeal or poor usability; we are instead referring to sites that have not been built with search engines in mind.

Poorly designed sites limit search engines to indexing the first one or two opening pages only.

Examples of sites that are harder for search engines to index include:

Sites built using dynamically generated URL's (eg ?'s in the URL)
Sites built using frames
Sites built using flash
Sites built using Java or JavaScript for navigation

search for why search engines at

google

yahoo

altavista

msn

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